ITF : Apparel

Apparel design and production for Iron Tribe Fitness. ITF is a CrossFit gym. Their regimes are called ‘WOD’s workout of the day and all are named. Usually after women. Some after fallen soliders. Some last 3 minutes. Some 20. All are brutal.

The 6° tee celebrates some WODs. The shirt is interactive and designed as a sweat barometer – with an easier used loosely WOD printed closest to collar followed by those of increased intensity toward the belly. Kevin Bacon was an inspiration for the copy. Don’t know if he CrossFits, but I’m sure one of the 6 people he’s separated from does.

The  I AM TRIBE shirt was created a member badge.

The clock on the timer tee is a brand element that the logo is based on. Your success @ ITF is not measured by weight lifted or lost, but by time. Three, two, one, go is a Crossfit Staple. We defined with a twist.

WOD UP?™ is another graphic hook used throughout the branding. Crossfit is a subculture. We created a tribe within.